Remember those glorious days when shopping online made you ecstatic because of the low prices? Wasn’t it all like a dream come true, how shopping over the Internet was so light on your pockets?
Well, we hear that most of you have unfortunately woken up from your nice little dream after the latest news of the fake discounts offered by Flipkart broke out. It is quite sad, how innocent customers are manipulated into buying things by entrusting them with a false sense of a high rate discount offered on several commodities.
Of course, Flipkart is not the only company to have made pricing errors, be in time of sale or not. The last time social media was this outraged about the pricing of a product was when the Yu Yureka smartphone went on sale on Amazon.co.in.
The Yu Yureka was priced at Rs 8999 but a technical glitch caused the price to show as Rs 12,999 and some users ended up paying more. Amazon had later apologized for the same and returned the extra money to users in the form of a coupon.
It is a well-known fact that we, consumers, love discounted prices on our purchases. Ecommerce stores have thus so, managed to build a huge market in India, by leveraging this particular fact. But yet, instances like these cause customers to lose their trust in a brand once and for all.
Everyone knows that customers are the most essential part of any business. To ensure a loyal line of customers, the quality of services provided to them by brands must be at its best. But, it seems like certain large enterprises cannot stop looking for new ways to delude the common man for profits.
So, what should be done to safeguard people like you and I, who like to shop online? The simplest and possibly, the most effective solution to this could be the enforcement of stringent laws against such malpractices, irrespective of the size, to ensure such manipulation is not exercised upon us. It merely seems like the best way to teach integrity and the importance of ethical functioning to the giants.
It is high time for E Commerce companies to deduce more creative and moral ways to lure customers rather than banking on granting high (fake) discounts to them. They must realize that we, as customers, have grown more vigilant now, and we shall not accept anything less than a good, fair deal.